BusinessAcounts' CV
BusinessAcounts
Senior Brand and Marketing Designer
Profile summary
Strategic Senior Brand and Marketing Designer with 6 years of experience shaping visual identities and marketing campaigns across multiple countries and the GCC region. Known for expertise in brand systems, UI design, and cross-functional creative execution within international teams. Skilled in delivering End-to-end digital and print assets for major brand activations and product launches. Committed to aligning creative vision with business goals.
Career highlights
Luxury Fragrance Brand Launch: Directed visual assets and produced investor and client presentation materials from initial concept to final physical production for a luxury fragrance brand launch.
Brand Identity Rebuild: Rebuilt the brand identity and full design system, producing reusable templates and brand guidelines alongside digital campaigns and teaser concepts for events.
Agency Visual Identity: Created the visual identity for SWITCHOOO Agency, defining the brand system, logos, layouts, color palettes, and typography to establish the design foundation for the website redesign project in 2022.
Key skills
Professional experience
Directed design output for a luxury fragrance brand launch, shaping visual assets from initial concept to final physical production. Produced investor and client presentation materials while coordinating directly with external print vendors.
- Conceptualized AI-assisted campaign visuals and packaging design for a luxury fragrance brand launch.
- Built investor and client presentation decks in Figma, InDesign, and Illustrator.
- Executed event print materials including invitations, booth, and counter displays.
- Managed printer communication to maintain consistent brand colors and shapes across physical touchpoints.
Managed visual communication outputs and identity frameworks for clients, directing design direction across multiple digital channels and production formats.
- Executed brand identity transitions for clients, building everything from initial logos to a complete suite of digital assets.
- Produced promotional materials including stickers and platform thumbnails formatted for Twitter, Discord, blogs, and the corporate website.
Directed visual direction and production across digital and physical mediums, partnering with product, marketing, and creative leadership to execute brand campaigns and product launches.
- Collaborated with product and marketing teams to build interface assets and website illustrations.
- Designed event merchandise and print collateral including booth displays, large-format flyers, roll-ups, stickers, wristbands, caps, t-shirts, mugs, and vehicle wraps for major brand activations.
- Rebuilt the brand identity and full design system, producing reusable templates and brand guidelines with the creative director, alongside digital campaigns and teaser concepts for events.
Directed brand architecture and visual asset development, owning the creation of core design systems and foundational layouts for upcoming web initiatives.
- Built the complete brand system, including typography and color guidelines, to support upcoming web development.
- Designed the visual identity and agency logo to prepare for the website redesign initiated in 02.
- Produced marketing visuals and video edits for executive speaking engagements distributed on YouTube, Instagram, and LinkedIn.
- Proposed creative concepts for storytelling video projects, branding, and visual identity directly to the chief executive.
- Produced digital media assets for cultural initiatives in collaboration with international colleagues.
- Managed online outreach strategies to attract new members.
Education
Graphic Design
Arabic (Native) | English – (Professional) | Italian – (Professional) | French – (Professional)
Languages
Arabic · Native
English · Professional
Italian · Professional
French · Professional